SW Fund

Serena Williams Fund

Serena understands and is honored by the rare opportunity she has to use her global platform to assist others through monetary donations, lending a voice, and/or working in partnership with existing nonprofit organizations in both the United States and around the world. Serena’s main focus is in two distinct areas: helping individuals or communities effected by senseless violence; and ensuring equal access to education. Outside of her main focus, Serena will often take the opportunity to change a life, or make an impact when she is able. Below is a sample of recent grant recipients and partnerships.
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UNICEF
Serena Williams was appointed a UNICEF Goodwill Ambassador in September 2011. Williams first teamed up with UNICEF in 2006 when she traveled to Ghana, on her first visit to Africa, for the country’s biggest health campaign. During her visit, she joined a team of volunteer health workers who immunized children against deadly childhood diseases, distributed free mosquito bed nets to help prevent malaria and joined local authorities in a demonstration of how to use the life-saving nets. In her role as a UNICEF Goodwill Ambassador, Williams has played a crucial role in raising awareness about UNICEF’s mission to provide a quality education for the most vulnerable children through the Schools for Africa program and most recently, 1 in 11, a campaign focused on the 1 in 11 children who are out of school globally and not getting the start in life that they are entitled to. The goal of the campaign, which was launched in January 2015, is to help millions of girls and boys to fulfill their potential through a quality education.

Beyond the Boroughs National Scholarship Fund
The Serena Williams Scholars are funded by Serena and administered through her partner Beyond the Boroughs (BTB). BTB is dedicated to sorting through countless applications in order to select worthy scholarship recipients. These “last dollars in” scholarships are for students who have the drive to succeed but even with loans and other grants still fall short of reaching their dream to attend college. Beyond the Boroughs allows partners to find deserving students who meet specific criteria important to the donor and stay in constant touch with the schools the scholars are attending and the scholars themselves to monitor financial needs and academic progress.

The Caliber Foundation
The Caliber Foundation offers support to victims, families and communities that have been devastated by illegal gun violence. Every day in this country lives are lost, and hearts are broken, the Caliber Foundation offers a helping hand when it is needed, acts of generosity on the parts of many, to help families and communities heal and work together to Raise The Caliber. As Serena lost a sister to senseless violence this is a cause close to her heart.

Build Africa Schools
Build Africa works in rural Uganda and Kenya to help communities escape poverty through education and livlihood projects. Serena partnered with Hewlett Packard to build secondary schools in Kenya.
Equal Justice Institute

The Equal Justice Initiative (EJI) is a nonprofit organization founded by Bryan Stevenson that provides legal representation to poverty-stricken defendants and prisoners who have been denied fair and just treatment in the legal system. Serena recently partnered with the online charity platform Omaze to launch an once-in-a-lifetime raffle experience tied to the announcement of her return to the Indian Wells Tournament with proceeds benefitting EJI